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SIA Official Website (2017-2018)
Project Type
Web UI
Date
April 2017 - September 2018
Company
Beijing Kunpeng Shanshui Education Consulting Co., Ltd. (SIA School of International Art)
From January 2017 to September 2018, I spearheaded the redesign of the SIA official website to align with the organization's upgraded visual brand identity. This extensive project was initiated to ensure that the visual presentation of the website remained consistent with the new branding guidelines, reflecting the evolved image of SIA. The redesign involved a strategic overhaul of the website’s architecture and aesthetics to enhance user engagement and accessibility. Additionally, I led the optimization of various web pages to improve the overall user experience, focusing on intuitive navigation and streamlined content delivery. This project was critical in maintaining brand coherence across all digital platforms and reinforcing SIA’s position in the industry.
